Do it before you die!
This year we aim to use Dying Matters Week as a launch pad for a longer campaign that will seek to secure measurable outcomes. We want to address subjects around death, but instead of just saying people need to talk about this difficult subject, to find ways of ensuring people take an action around planning for their death.
Externally we would be working with Compassion in Dying and the Organ Donation Manager at RCHT. Only 4% of adults have got what is known as an ‘advanced decision’ and yet 80% have strong views about this subject that aren’t formally recorded. This is a formal notification of what you want to happen if you are injured or ill and can’t make decisions for yourself. It’s not a Will but a recognition of your wishes should something happen to you.
We have challenged Lostwithiel Young Farmers Club (who have chosen us as their Charity of the Year) to promote the use of ‘advanced decisions’ amongst their members and fellow clubs in Cornwall. Young Farmers by the very nature of their work, and leisure activities, face accidents and serious injury. We want them to use this as an introduction to persuade others to complete an advanced decision online in a simple process that takes just a few minutes. Compassion in Dying have agreed to provide us with a Cornwall Hospice Care ‘url’ for their online advanced directive. The benefit of a personal link is that we can measure the effectiveness of our particular project, and the numbers signing up specifically through our own website. They are also providing a brief for the Young Farmers and materials they may need to help them in their project.
Their 'Do it before you die!' campaign will launch in Dying Matters Week and then we will support the Club at key events including Royal Cornwall Show and the Young Farmers County Rally. We are encouraging them to seek out as many opportunities as is possible to talk to others about the advanced decision and about preparing for death. To develop and freshen the project, we are also working with Gillian Saville, the Organ Donation Co-ordinator at RCHT, to encourage the Young Farmers to further mention this aspect of death. Organ Donation Week is in September.
Their launch event 'Dying for a cuppa?' will be held at the Lostwithiel Community Centre (Pleyber Christ Way, Lostwithiel, Cornwall, PL22 0HA) from 10.30am to midday on Monday 14th May and will be a coffee morning for invited guests and the local community. They will present their 'Do it before you die!' campaign and attempt their first organ donation sign up and Advance Decision sign up.