Funeral stationers Love In Print support Dying Matters
Louise Ryder is a partner in Love in Print, which has been creating bespoke stationery for funerals for more than 20 years. A designer by background, Louise began working on funeral stationery designs after her mother, a funeral director, complained about the lack of choice available. Louise seeks to design stationery which "truly reflects a family's loved one's personality", something she wishes had been more widely available when her mother died nine years ago.
To celebrate Dying Matters Awareness Week, 18-24 May, Love in Print is donating 10% from all its Funeral Orders of Services ordered throughout the month of May to Dying Matters. View the full range of stationery at LoveinPrint.co.uk.
My mum died nearly nine years ago, and at that time the world itself was a very different place. Social media was in its early stages and technology wasn’t as readily available at our fingertips as it is now. I had little understanding about what options were available in terms of funeral planning and the resources available to make it a truly special occasion.
The focus now is on celebrating life
We didn’t wear black for mum’s funeral and at the time that felt pretty radical. But now, the way in which many people are approaching funeral planning is far more progressive – green burials, non religious ceremonies, contemporary music, bespoke coffins and online broadcasts of the service.
The focus now is about celebrating life. There have been a number of trends in funeral planning that I have noticed and that as a company Love in Print has responded to. Most significantly, is the growing demand for a truly personal celebration, to capture your loved one's personality, not only through the music, flowers and hymns, but also in the one thing that brings it all together - the Funeral Order of Service.
Another important trend is the increasing demand for information on the web. The internet is where everyone turns for help and advice, and additional resources to support funeral planning is no different.
Having a conversation is key
We appreciate that although we are living in a fast paced, technology-driven world, customers still need to be able to make contact with us. Creating a truly bespoke funeral order of service can not always be communicated electronically but a conversation can lead to the creation of something really special.
Many of our clients are not the deceased's family but the dying person themselves. They might want to use a treasured photograph with a design that perfectly reflects their character, while others have written their own poems and included sayings that they were renowned for. By doing this, they are not only creating something that can be shared on the day of the funeral, but kept as a keepsake for friends and family for years to come.
The feedback has been really amazing
Over the years the feedback from our clients has been really amazing. Not only are they really appreciative of the refreshing designs and simplicity of the process, but have also told us that it really helps them as part of the grieving process. Being able to communicate their loved one’s personality through the artwork and ultimately the finished article provides them with great comfort. Love in Print didn’t exist when my mum died, so I have no record of the service where we said our final goodbyes. But at least I know that with our service, I’m instead helping other families give their relatives the very best send-off.