Awareness Week

Every year in May, Dying Matters and our coalition members host an Awareness Week, which gives us an unparalleled opportunity to place the importance of talking about dying, death and bereavement firmly on the national agenda. In 2020, the week will run from 11th to the 17th of May and the theme will be "Dying to be Heard".

Awareness Week case study

End of life care and funeral organisations join forces for an attention-grabbing event in Birmingham.

Find out more

Event planning

Thinking about Awareness Week? Get expert advice from independent funeral directors A Natural Undertaking . 


Share your event

Hosting an event that takes the end of life or bereavement as its theme? Tell us about it and we'll help you promote it. 

Share your event


Looking for ideas?

As part of the 2018 Hospice UK Conference, we presented the Innovation in Dying Matters award. We had over 20 entries, all of them very creative, and it was hard to choose a winner. 

Listed below are a selection of the entries, in no particular order. If you're looking for ideas for any Dying Matters event, have a look at these and get your inspiration up and running. 


The Art of Stimulating Conversation Project – which began in January of this year – aimed to generate discussions among members of the public about illness, death and dying using the arts to break down barriers in a sensitive way. The project, led by East Lancashire Hospice, involved high schools, sixth form colleges and the university centre in Blackburn.


St Benedict’s Hospice & Centre for Specialist Palliative Care has been strongly committed to the Dying Matters campaign since 2009 and each year has grown its ideas to promote the national awareness-raising week and reach out to more people. In 2018 the hospice decided to make much greater use of digital and explore new, more creative ways to engage the local community in-keeping with the campaign’s theme “what can you do” – focused on their local community.


During Dying Matters Awareness week in May this year, Bolton Hospice hosted a free course aimed at staff in local schools and nurseries called Supporting Families & Children through Loss, Grief & Bereavement.


Hospice at Home West Cumbria (HHWC) describes itself as a small “hospice without walls” covering a large rural catchment area. It created the event “Sing for Your Local Hospice’ which was aimed at people across West Cumbria and invited them to join them singing “Circle of Life’ – either as part of a hospice choir, in their home or in the community. 


St Wilfrid’s Hospice wanted to get people talking about death and dying in a relaxed, friendly environment and on their own terms. They had four different beer mats designed: each mat had a question on one side and a fact or statistic on the other side. Hospice staff took the beer mats out to local pubs and bars where they left them placed on tables and bars. The  beer mats included a QR code that linked to a page on the hospice’s website for those who were interested in learning more about Dying Matters Awareness Week.


Creating a Compassionate City for end of life is a project led by St Luke’s Hospice in Plymouth. The concept for the project originated in May at a conference hosted by St Luke’s Hospice titled ‘Plymouth a Compassionate City: What can you do?’ A mandate was produced for the City to implement the End Of Life Compassionate City Charter, and Gail Wilson and the community development team at St Luke’s Hospice helped to create a City EOL Network to deliver the Charter’s aims. There are now over 74 network members from a wide range of organisations in the arts, the NHS, schools, solicitors, councils, care homes, churches, charities and the University.




Awareness Week features

Hosting an event? Share it here

How you can support Awareness Week

32 top tips for running your own event

Working with local media - a press release template, with some tips and tricks

Tips for hospices on how to get involved 





Dying Matters presentation

Spread the word about the importance of talking and planning for the end of life with the Dying Matters presentation.

Download now

Support Awareness Week

Top tips and ideas for supporting our annual Awareness Week.  


What's on?

Find out what events are happening near you

See events