Awareness Week

Dying Matters Awareness Week is a chance for organisations, individuals and partners to come together to open up the conversation around dying, death and bereavement.

Awareness Week case study

End of life care and funeral organisations join forces for an attention-grabbing event in Birmingham.

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10 - 16 May 2021 marked Dying Matters Awareness Week – focusing on the importance of being #InAGoodPlace to die. 
It has been a year like never before. The COVID-19 pandemic has put death and loss at the forefront of the nation's consciousness. 
Our research, released during the week, has found that people in the UK do not have end of life plans in place because they are unaware of what to do, and unsure of how to talk about it. 
Just 13% of adults say they've let a close friend or family member know where they want to be when they die, and just three in ten know how to make arrangements to ensure they die in the place they would wish to. 
There is no right or wrong place to die; it will be different for everyone. But it is important for families to think about it, to talk about it, and to plan for it. 
We need to be braver about talking about death, dying and bereavement, and better at making sure the right plans are put in place to protect ourselves and our loved ones at the end of life. 
During the week we asked you to:
- Tell your stories - our research has found that we know so little about people's experiences at the end of their lives, nor for those close to them. This is why we're asking people - you included - to share their #DMAW21 story on Facebook, Twitter and Instagram or by emailing
What to expect during Dying Matters Awareness Week
All week we shared real stories on our website and social channels, like those of David, Ellie and Ike in the Dying Matters film, that demonstrate what it means to be in a good place to die. 
There are hundreds of events happening across the UK that explore the #InAGoodPlace theme - check out the full calendar of events and get involved!
Are you planning an event or joining the conversation on social media? There are plenty of resources for you to use – including hashtags, links, draft posts and imagery. Get your resource packsocial media cheat sheet (word doc), presentation and leaflets now. (The resource pack is also available in Welsh)
Join the @DyingMatters conversation on social media using the hashtags #InAGoodPlace and #DMAW21. 
Daily themes
Our 2021 daily themes on social media explored what it means to be in a good place, and how you and your loved ones can plan for the end of life. They are:
  • Physically (place of death, Advance Care Planning)
  • Emotionally (talking about death, making sure loved ones are cared for)
  • Financially (making a will, making funeral plans)
  • Spiritually (How different faith groups talk about and prepare for death)
  • Digitally (Looking at digital assets, social media, online banking)
These provided a chance to look deeper at how different aspects of dying – some not always immediately considered – can affect being ready to die and those left behind. 
Are you in Scotland?
From 10 – 16 May 2021, our partner organisation, Good Life Good Death Good Grief are holding a Demystifying Death Week, taking place across Scotland. Discover more.
Thanks for taking part in Dying Matters Awareness Week
Want to hear the latest about DMAW 2022? Join Dying Matters today. 

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