Awareness Week

Dying Matters Awareness Week, running from 10 - 16 May 2021, is a chance for coalition partners, organisations and individuals to come together and open up the conversation around death, dying and bereavement.

Awareness Week case study

End of life care and funeral organisations join forces for an attention-grabbing event in Birmingham.

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Event planning

Thinking about Awareness Week? Get expert advice from independent funeral directors A Natural Undertaking . 


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Hosting an event that takes the end of life or bereavement as its theme? Tell us about it and we'll help you promote it. 

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What is the theme for Dying Matters Awareness Week 2021? 
This year, the week will focus on the importance of being in a good place to die. 
Where people die is changing. More people than ever are dying at home in recent years, and the pandemic has seen this number leap by tens of thousands. 
We have very little evidence about the quality of these deaths, and whether the right care and support was in place. 
There is no right or wrong place to die; it will be different for everyone. But it is important for families to think about it, to talk about it and to plan for it. 
At Dying Matters, we want people of all ages to be in a good place when they die - physically, emotionally and with the right care in place. Getting there means having some important conversations and taking some careful decisions.  
During Dying Matters Awareness Week, we're opening up the conversation around death, dying and bereavement and asking you to think about what it means to be in a good place to die. 
How can I get involved with Dying Matters Awareness Week? 
You can get involved in many ways - from taking the opportunity to have a conversation with colleagues and sharing stories on social media, to actively taking steps to prepare for end of life for you or your loved ones or even holding your own events during the week. 
What matters is that you're creating a space for people to talk about being in a good place to die – physically, emotionally and with the right care in place. 
We have a resource pack filled with messaging, graphics, images and social headers to help you with your Dying Matters Awareness Week activity. 
During the week, we're asking people to:
- Tell stories - we know very little about people's experiences at the end of their lives, nor for those close to them. Help us understand what is happening to peple and families in the UK at the end of life and when they've been bereaved. Share your #DMAW21 story on Facebook, Twitter or Instagram.
- Hold events - use the Dying Matters resource pack and Dying Matters resources to support your Awareness Week events. 
Join the conversation on social media using the hashtags #InAGoodPlace and #DMAW21.
While we know that face-to-face events may not be happening for a while yet, it is more important than ever for us to talk about death, dying and bereavement. You can still host zoom events, or if you wish, events in a safe and socially distant way.
A Dying Matters event can be a simple or as complex as you wish. What matters is that you're creating a space for people to talk about being in a good place to die - physically, financially and with the right care in place - and that you're doing so in a way that you feel comfortable you can deliver.
Where can I find information about Dying Matters Awareness Week 2021?
Hear it first - sign up to Dying Matters and get the information straight to your inbox.  All information will also be shared on this webpage as well as on our Facebook page and Twitter feed
Are you in Scotland?
From 10 – 16 May 2021, our partner organisation, Good Life Good Death Good Grief are holding a Demystifying Death Week, taking place across Scotland. Discover more.

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