Information for the media
Dying Matters is a coalition with nearly 30,000 members to date (September 2013). It aims to change public knowledge, attitudes and behaviours towards death, dying and bereavement.
The coalition was set up and is led by the National Council for Palliative Care (NCPC) to support the implementation of the Department of Health’s End of Life Care Strategy. Its membership is made up of organisations from across the NHS and the voluntary and independent health and care sectors.
The coalition believes that as a society we need to talk more about dying, death and bereavement. Death is still a taboo – which is why our members are encouraging people to talk about their wishes with friends, family and loved ones towards the end of their lives, including where they want to die and their funeral plans. Our aim is to make a ‘good death’ the norm.
The first Dying Matters Awareness Week was in March 2010 and encompassed a national media and PR campaign. We have now run three Awareness Weeks, each garnering significantly more media and public attention that the last.
The Dying Matters news team has compiled a wide range of background information for the media and can offer broadcast and print-friendly case studies to journalists wishing to report on the coalition’s aims and activities.
For more information, please contact Joe Levenson, Communications Director, on freephone 08000 21 44 66 / email@example.com