Dying Matters welcomes new Ministry of Justice campaign

23 February 2015
Dying Matters has today welcomed a new government-led public awareness campaign to encourage people to plan for their and their families’ futures.

The Ministry of Justice campaign will encourage people to make a will, put in place a lasting power of attorney and to sign up to the organ donation register.

The campaign, Choice Not Chance, is initially aimed at those aged between 25-50 years of age as research shows us that people in this age range are less inclined to think about planning for the future and what the consequences might be should the unexpected happen. However, while the campaign is targeting this age group, it is hoped that the important messages reach a much wider audience. A range of campaign resources available to download can be found at the Ministry of Justice’s campaigns products page. Further material will be added to this page throughout the campaign.

Speaking today, Claire Henry, Chief Executive of the National Council for Palliative Care which leads the Dying Matters Coalition, said: "Talking more openly about dying and planning ahead is in everyone's interests, as it can help ensure we get our wishes met and make it easier for our loved ones. Since it was set up in 2009 Dying Matters has been at the forefront of changing social attitudes about dying and supporting people to make plan ahead, which is why we’re delighted that the Ministry of Justice has launched its Choice, not Chance campaign. You only die once, which is why it’s so important to make your wishes known while there’s still time.”

For more information visit the Choice not Chance campaign page.

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